I’ve always been a HUGE fan of generic. There’s nothing I hate more than paying extra for marketing. It’s soap. You tell me that it’s going to make all my smelly problems go away and flowers and fairy dust will swirl around making my clothes cleaner than ever. But, that’s not true. Soap is soap is soap. In fact I should probably go back to using baking soda (bicarbonate) for damn near everything. I will always give generic a go. I’ve developed a preference for various generics. The best generic I’ve ever experienced is Kirkland brand by Costco. That is seriously a case of running the generic label right after the expensive brand. Churn out your shipment of Huggies, switch out the label maker and then make them Kirkland. Same shit different tag. I’ve even tried the Kirkland Champagne and found it not only drinkable, but enjoyable (forgive me Erin!). I’ve tried all the generic brands I could find in France including Eco+, Top Budget, Carrefour <wank> and Carrefour Discount. Carrefour not only has a generic label, they split it up into classes of generics. It goes from high-end generic to welfare generic. America sort of did that with “white label.” White label “BEER” was my all time favorite; of course I can’t seem to find a web image for the stuff. The lowest you can go is Carrefour Discount. That’s your welfare class generic. Of all the generics I’ve tried, Carrefour Discount is as close as I’ve gotten to my beloved Kirkland. It’s as low as you can go, yet still you can buy Carrefour Discount Roquefort as well as Carrefour Discount Bayonne Jambon Cru. See, even cheap white label generic sounds great in France (viva la France!).
I can generic damn near everything, but I’ve somehow excluded shampoo. I discovered Aveda before Estée Lauder messed it all up. This is my I-liked-Nirvana-before-they-were-famous moment. I hooked up with Sapmoss when it was a wee free sample. The lather, the smell, the joy of washing my hair was beyond words. I LOVED this shampoo. I would gift it to people with sort of a “first one’s free” intention. I never branched out to the other products in the Sapmoss line. I stood by my shampoo and that was that. Until, it was discontinued. One of the hair ladies tipped me off to this atrocity. In a crazed run on all Aveda stores, I managed to grab hold of three large bottles. These babies go for near two hundred US dollars on ebay. Knowing this was the end, I’ve not opened them. I was waiting for the right moment. Maybe squirt out a few beads on special occasions. In the meantime, I’ve been running through French shampoo. All of it okay, but nothing to blog about. Then, I picked up some Carrefour Discount shampooing for the kids and gave it a go. My hair loved it. I’ve tried the olive oil one as well as almond. I dug out the Sapmoss to try it side-by-side. Carrefour Discount held its ground. Now there’s no shampoo out there that will give you that Sapmoss smell, but for eighty-four cents a bottle you can get the same lather and the same bouncy loveliness in your hair. I’m shocked and excited and somewhat embarrassed.